branding and political marketing; a new model for the development of participatory political communication

Interactivity and Branding, public political communication as a marketing tool

Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support or election is finding the means to transmit their messages to an increasingly hard to reach audience. The consumer within a political context...

azerbaijans political development after the collapse of soviet union and implication on relation with the islamic republic of iran

در فصل اول این پایاین نامه در خصوص تاریخ کشور اذربایجان قبل و بعد از جدایی این کشور از ایران مورد بررسی قرار گرفته است ودر فصل دوم تحولات سیاسی این کشور بعد از 1991 و در واقع بعد از فروپاشی شوروی و دولتهایی که روی کار امدند در از جمله دولت ابولفضل ایلچی بیگ،دولت حیدر علی اف وبعد از او پسرش الهام علی اف و نگرش هرکدام از این دولتها به سیاسیت خارجی اذربایجان مورد اشاره قرار گرفته است.در ودر فصل سو...

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

A Proposal for Political Marketing

the innovation of a statistical model to estimate dependable rainfall (dr) and develop it for determination and classification of drought and wet years of iran

آب حاصل از بارش منبع تأمین نیازهای بی شمار جانداران به ویژه انسان است و هرگونه کاهش در کم و کیف آن مستقیماً حیات موجودات زنده را تحت تأثیر منفی قرار می دهد. نوسان سال به سال بارش از ویژگی های اساسی و بسیار مهم بارش های سالانه ایران محسوب می شود که آثار زیان بار آن در تمام عرصه های اقتصادی، اجتماعی و حتی سیاسی- امنیتی به نحوی منعکس می شود. چون میزان آب ناشی از بارش یکی از مولفه های اصلی برنامه ...

Marketing and the Political Environment

THIS ARTICLE DISCUSSES THE NATURE and function of various political processes which affect resource allocation to libraries and explores how to analyze these processes accurately. It discusses the marketing of library “products” through supplementing traditional measures of input and output with considerations of impact and by seeking to adapt and express library products in terms of the cognit...